Email Signature Software - Centralize Your Email Signatures
Professional email signatures are more than just an electronic calling card. They can provide a serious marketing opportunity. Yet, lots of companies struggle to keep their staff's signatures consistent and in compliance with their corporate identity guidelines – without even thinking of signature marketing. With dedicated email signature software you can tackle this challenge.
Why You Should Care About Email Signatures
Signatures have the effect of "signing off" emails. It's usually the last thing the recipient of your message (your customer?) sees. But they are more than just an electronic calling card. They can provide a serious marketing opportunity. You could add information about yourself, your company, your company's products and services, ... Below are some aspects you might want to consider:
Provide Information About You and Your Company
Email signatures should provide brief information about you; who you are, where you work and how to contact you. They often contain the sender's name, job title, company, address, phone number and other contact information; social media links for example.
Conform to Your Brand's Corporate Identity
Email signatures should be consistent and in compliance with the company's Corporate Identity guidelines. Many corporations have internal policies requiring outgoing emails to have signatures appended to them and defining exactly which information must be included.
Support Marketing and Increase Sales
Utilize email signatures to support marketing and increase sales. Promote new products & services, your newsletter, events, jobs, case studies, ... Considering the total number of emails sent, signatures can provide a targeted and high volume marketing opportunity.
Comply With Laws
Some countries (e.g. UK, Ireland, Germany) have laws requiring companies to disclose specific information (company name, registration number, place of registration etc.) in their emails.
The Challenge of Corporate Email Signatures
Getting all employees to use a signature which conforms to your brand's Corporate Identity, complies to laws and reflects the marketing campaign you are running today (and not the one from last month) can be a tough job. Ok, if you have very few employees you could personally set it up their signatures and update them regularly. But, it is at least time consuming and probably frustrating too. You surely have more important work to get done. And this is where software comes in.
Dedicated Email Signature Software
Dedicated software helps you control and manage email signatures organization wide without giving your IT guys a headache.
With it you can:
- Create the right impression with a professional email signature.
- Manage and control email signatures organization wide from one central spot.
- Make sure every employee has the right signature(s) in Outlook, OWA or on his mobile device.
- Precisely control the design of your email signatures.
- Get consistent signatures and conform to your company's Corporate Identity guidelines.
- Add dynamic data from Active Directory or database.
- Support marketing and increase sales by adding marketing campaigns to your signatures
- Save costs by reducing the load on staff, especially on your IT guys.
- Make your boss happy ;-)
Different Types of Email Signature Software
There are two different types of dedicated email signature management software. Their differences, advantages and capabilities are described below.
Distributed Email Signatures
With software such as CI-Sign, email signatures get distributed directly to the end user's PC / device, letting them see and choose the signature as they type their mail. It works with Outlook, OWA, Office 365 Cloud and Blackberry. An additional app is required for iOS and Android.
- Central management
- Users can see and choose signature as they type their mail
- Provide multiple signatures per user
- For all Outlook & OWA versions, Office 365 Cloud, Blackberry
- No client- or server-side installation required
- Additional app for iOS and Android devices required
- User can remove or edit signature
- Modifications don't immediately take effect; signatures must be re-distributed.
Signatures "On The Fly" - Server-Side Software
Server-side software such as CI-Mail-Policy runs as a service on your Microsoft Exchange Server. It takes action on emails, like adding a disclaimer / signature, while they are in transit. As the action is taken on your Exchange Server, this approach is completely device independent.
- Central management
- Device (and mail-client) independent
- Modifications immediately take effect
- Append (legal) disclaimer to every applicable mail
- User can't remove or edit signature; it's added while in transit
- Installation on Exchange Server required
- Users can't see and choose signature when they type their email; it's added while in transit
- Therefore (see above) less flexible than distributed signatures.
Conclusion // Recommendation
Both types of software allow central management and full control over the design of email signatures, which is fundamental for dedicated email signature software. The main difference is where the action takes place.
Server side software acts on emails as they pass the exchange server. It is therefore device independent. But, as signatures are added in transit, the users can't see or choose the signature when they type their email.
The main advantage of distributed email signatures is that users can see the signature as they type their mail. You can provide any user with multiple signatures from which they can choose the right one for the occasion.
Distributed email signature software is best for you if:
- You mainly have PCs / laptops / devices with Outlook.
- You use OWA and/or Office 365 Cloud.
- You want to let your users choose the right signature for the occasion and see it as they type their mail
Server-side software is best for you if:
- You have a lot of mobile devices.
- You want to ensure that every applicable email will get a (legal) disclaimer appended.
- You want to prevent users from editing or removing the signature.
Can I Have It All?
Yes. Combine both types of software to get highest possible performance and completeness. Distribute signatures to all clients with Outlook, OWA, Office 365 Cloud or Blackberry with CI-Sign so your employees can see and choose the right signature for the occasion. Let CI-Mail-Policy take care of mobile devices and ensure that all applicable emails get a legal disclaimer appended.
Learn more about CI-Sign, our distributed email signature software for Outlook, OWA, Office 365 Cloud, Kerio and Blackberry.
Learn more about CI-Mail-Policy, our disclaimer and signature software for Microsoft Exchange Servers.
We'd be glad to answer any question. Send us an email at firstname.lastname@example.org.